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Despite ranking low in industry studies, the airline is working to improve its passengers' experience and the overall negative perception of the airline but why then was the perception of the flight attendant i spoke to at the party still negative. Importance-performance analysis in airlines service quality: perceptions for airlines importance-performance analysis in airlines service quality: a case. Concept of market segmentation marketing essay the marketing theory demonstrate that to develop a successful marketing strategy correctly, service marketers must develop segmentation strategies based on the attributes and behaviour patterns of target customers.
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